Thursday 30 October 2014

RESEARCH: ART OF THE TITLE 3




The film, Spring Breakers is a crime fiction drama and was released in 2012. The title sequence seems to be very experimental due to the various of flashing coloured lights in shapes of letters. The sequence is vibrant and full of life and the teenage focus point is made clear by the choice in soundtrack and distinctive use of bright neon colour, the pink font also makes it obvious the target audience is mainly females. 

The reason for the title being called Spring Breakers is because the film is based around four teenaged girls who spend their Spring Break (a weeks holiday for school and college students at Easter) partying and consuming alcohol and drugs. Nevertheless, the firework themed sequence of bright lively colour is relevant to the movie. But, the contrast between the dark endless black background and the bright electric colour may make people wonder there will be a variation in emotion in the film of happy and sad. 

Furthermore, the song choice is reasonably upbeat and is a well-known pop song called "Lights" by Ellie Goulding, but if you happened to listen to the lyrics carefully she speaks about making a wrong decision and using bright lights as a way of finding her way back home and having to almost re-establishling herself and who she is, therefore it may make the audience ponder whether or not there will be similar events occurring in the film. 

Except for the bright neon lights constantly flickering, everything else about the sequence seems somewhat dead, the background being a deep black colour and there is no variation in camera movement, it is just focused on the credits of cast and crew members in the centre of the screen. 

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