DISTRIBUTION: What We Did On Our Holiday

In class, we looked at the distribution of one particular film which was What We Did On Our Holiday. The genre is a comedy and it is described as a "heart-warming, uplifting comedy for all the family" on the BBC Website in order to advertise the movie as one of its distributors. The trailer is also linked on the website and it is successful in strengthening the BBC's quote. In order to emphasis the point of it being a comedy the distributors have included "from the creators of Outnumbered" on both the advertisement poster and trailer; Outnumbered is a well known television series which is commonly known for the comedy produced in it and by mentioning the series it is a way of trying to attract more audience members. Cast members such as Rosamund Pike, David Tennant and especially Billy Connolly will also have a huge impact on the footfall of What We Did On Our Holiday because of their previous achievements in the film and television industry. Expectedly, the film is aimed at a national audience due to it being referred to as a 'British' film, so there are no expectation of this film expanding on a international level.

The ways in which What We Did On Our Holiday is distributed is through companies such as BBC Films advertising it and also various newspapers such as The Times. Furthermore, famous film related business' such as IMDB and Empire Cinema's also advertise the film, this is a technique used to try attract more audience members and develop profits. The target audience is aimed at families which is conveyed well in the trailer. But, like every other film, it has a rating, which is 12A and this again identifies a audience.