Attracting and Addressing Audiences
The official Pride website is the predominate way in which the movie tries to attract and address audiences. The website enables those associated or who have an interest in the film to conveniently find numerous facts and information to do with the film; the website is also there for those who have little knowledge of the film and are looking to gain extra understanding of it. As shown on the screen shot below, the website allows anybody to listen to the soundtrack, or purchase/find tickets and it even includes the trailer and all the cast details. In the top right corner of the website it links you to the official Pride Twitter and Tumblr accounts so that you can keep up to date with the film on a daily basis.
Pride is a film that is advertised on common movie related websites such as Rotten Tomato's and IMDB. But, the main source for the distribution for Pride is through its very own website. Those who are unaware or uninterested in the film can simply check the website for any queries or information. If any audience members haven't even seen the trailer it is made possible to access it on the website as a way of encouraging and advertising the film. Furthermore, the colour's yellow and red on the website are relevant to the film due to it having connotation with power and love; the film is about gay activists working to help miners during their lengthy strike of the National Union of Mineworkers in the summer of 1984. The colours yellow and red are clear bright and flamboyant colours which arguably could relate with the homosexuality difficulties in the film.
This task is to investigate how the distributors attracted and addressed their target audience. It is useful to define the target audience (for example, a national audience of people interested in social history, 'rites of passage' from adolescence to adulthood, political activists, the gay community, young adults). I'm not convinced by your comments on colours
ReplyDeleteThink about how you present work.Check that you organize information efficiently; sometimes expanded bullet points can set out the contents of (for example) a website clearly.