I learnt from my research into how film companies distribute films, for example, from the case studies I did into current films such as The Hunger Games (a Hollywood blockbuster) and through tracking other films such as What We Did On Our Holiday (a smaller distribution strategy for a national target audience). Distributors use a range of tools such as trailers, P&A, Facebook, Instagram, Twitter and a film website in order to reach their target audiences who all use social media and the internet.
Therefore, our group decided to adopt similar strategies to attract & address our audiences, as we set out below:
Our target audience is made up of young adults who would be interested in the subject matter of our film because they could relate to the age of the protagonist (Winter Jones) who is an 18 year old girl who now is in a vulnerable position because she no longer has her parents. The sort of thing that happens to her is what the average teenager would dread: to have lost their parents as a result of violent crime and to be stalked by criminals.
I think that our film opening would hook my audience's attention because of the gradual build up to a gripping climax which also ends of a cliff-hanger making the audience want to see more. The protagonist is played by an attractive actress who appears ordinary yet appealing.
We made a Facebook page to grab the attention of our target audience. It is also a useful way to receive feedback back from others to help us develop our film. I invited audiences to comment on 10 Years (our movie). Facebook is an efficient way to interact with our audience.
On our Facebook page, I hope to achieve regular posts and updates on our progress, photos of shoots, links to an interactive app, links to our website, Instagram and Twitter pages. We are also planning to include posters of our film.
WEBSITE
We have created a website for our film in order to address our audience's needs. The intentions were to create a fun and interactive website for our audience to enjoy using and discover further information about our film. It is considered a digital form of distribution and is appealing to our audience.
INSTAGRAM
We created an Instagram as a way to keep our audiences updated on our progress whilst we film. We offer them sneak previews and insights into our time filming our opening film, this is a way of teasing the audience and exciting them.
TWITTER
The twitter was made as an interactive technique where we are able to distribute and advertise our opening film. It is also a way we can again keep our audience updated as well. On Twitter, we are also able to answer any questions people want to ask us.
POSTER
This is the movie's poster. We all helped contribute to create it. It was made using Photoshop, which enables you to not only alter but also modify pictures to your expectations. I wanted the picture to appear be darker and more eerie. Fortunately, there was a mist whilst taking the photo which makes it more effective and appealing.
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