PLANNING: Treatment

Film Title: 10 Years

AMBERLEIGH ENDORA has been suspiciously missing for 10 years... The heartache is still raw and existing in the lives she has impacted, with her bedroom untouched and her mother still mourning. But ex-detective, LUCA EVANS fully commits himself in the never ending unknown identity of AMBERLEIGH'S misplacement, which resulted in the loss of his job on the police force due to his inquisitive unanswered questions of the crisis. LUCA EVANS still takes it upon himself to discover this enigmatic, unresolved mystery, even after the loss of everything such as his house, family and dignity. Old friend of his, PC HANNAFORD offers him the harsh reality (shot reserve shot and two person shot) LUCA EVANS still pursues the hunt, wanting an answer.

Through thorough investigations, PC EVANS gathers that 10 years on AMBERLEIGH ENDORA could be potentially living the ordinary life of WINTER JONES, unknown of her history and torturous impact she has left in so many peoples lives.

Once PC EVANS realises his obscure obsession of this case may crush WINTER'S reality and ordinary lifestyle, should she know or should PC EVANS allow WINTER to continue living her normal and comprehensive life?

PLANNING: Location Recce

In yesterday's lesson, we went on a search for suitable locations we could potentially use for our AS Foundation Production. I found a variety of different places which might work for the film but we have one or two definite locations which are extremely relevant to our thriller.

First location we looked at was in the school's science department which we would use for DNA testings and/or various other scientific investigations which will be carried out for our production and used to try track down the missing girl in the film.

This location will be used as a flashback of when the missing girl was younger and she will be happily playing in the playground before being announced missing. The vibrant paint will correspond with the young girl's feelings of happiness before it drastically changing within a split second.

The window shown creates an eerie atmosphere and looks like a prison, or a room in which someone is being held hostage. This window could feature in the opening credits to create the intentional sinister aura.

PLANNING: Opening Film Brain Storming

Once I established who I was working alongside in today's lesson, we began discussing and sharing a variety of ideas for our AS Foundation Production and we agreed to do a thriller/drama genre of film. Without hesitation we opted to do a film surrounded around a stalker-like theme, but the stalker will be played by an Ex-Detective. Once we had discovered the brief ideas we began to think in detail.

Nonetheless, we wanted to find some influence from a real life event and after looking at previous newspaper headers from years ago we decided to choose the Madeline McCann story; however, we will alter the idea to our own edition and interpretation so that the film will be unique to us. Furthermore, we began to look into a few scenes which will feature, things like location and cast came up as well. Fortunately, we have suitable age members to imitate some of the Madeline McCann story and we have access to various locations which are useful. Our interpretation of the Madeline McCann story will be a present day or future version of her when she is a teenager.

In the story we thought of locations and key ideas such as:

• Pub
• Camper Van
• Abandoned bedroom 
• Use of polaroid images 

PLANNING: Target Audience & Viewer Profile

Click here to view the SlideShare I created. 

RESEARCH: How Brands Profile Audiences

I started by investigating how brands target audiences in preparation for creating my own audience profile for my AS Foundation Production. I need to develop a plan in order to reach my target audience needs. I have looked into the target audience, and I aim to ensure that the short film stands out over my competitors. I also looked at what audience should watch my film. The genre of film is a thriller so I looked into various surveys and social media pages as a way of seeing what sort of people would enjoy this genre of film. Numerous brands tend to use target market groups as an in depth way of making sure what they are producing will appeal to those who they aim to sell it to. Audiences can be segmented and defined by their GEARS GenderEthnicityAgeRegion / nationalitySocio-economic groupI found Kiss FM most useful: 



This is evident that most of the target audience for Kiss FM is aimed towards youthful listeners. In order to retrieve this information, Kiss FM have intelligently gathered together data in form of a market research so that when live on air they can lure in the younger generation but playing songs in particular that may appeal to them. When broadcasting the presenters will have some knowledge of specific spoken language techniques which teenagers are able to relate with.

 

Whilst studying the Kiss FM target audience I personally believe it could potentially share similar aspects, especially the target age range which my thriller will appeal most to.

The Role of a Distributor

The Role of the Distributor 

• Mark Batey – Chief Executive of the FDA (Film Distributors Association) 
• Market place was very demanding 
• Deliver the audience 
• Hollywood has a vertical distribution system
• The big six is a group of production companies that consists of 

Sony Entertainment

Disney

Warner Bros.

Pixar

20^th Century Fox

Paramount Pictures

Colombian Pictures

Independent Distributors 

• Lions Gate
• Momentum 
• Metrodome 

- The most successful way of distributing films is with the in cinema trailer so that people can see other films coming out soon that are similar to the one that they are in the cinema to watch

Independent Film Festivals

• Sundance
• SXSW
• New Directors 

- They first establish the genre of the movie and they try and find the unique selling point of the movie

- USP – the unique selling point, such as the cast of the movie

- They also need to consider the target audience for the movie that they are making 

- The distributor has to think when to release the film. They need to think about when is the best time of year to release a film – for example the Summer is when all school pupils are on holiday